Who we are & what we value
Who we are & what we value
Bloomwolf Studio is a Latina-owned illustration and design studio based in Orlando, founded in 2015 by illustrator Betsy Garcia with the support of her husband and business partner, Luis Sosa.

Our story
Bloomwolf Studio began in 2015 when I decided to return to illustration, something I’ve always loved but hadn’t pursued in years. With no formal art training and lots of encouragement from Luis, I started drawing again that summer and soon realized I wanted to see where it could take me. More than a decade later, I still illustrate every Bloomwolf Studio design from our studio in Orlando.
Since then, Bloomwolf Studio has grown from selling at local pop-up markets to exhibiting at major trade shows and having our products carried by more than 1,700 independent shops and boutiques across the United States. My artwork has also made its way into big-box stores through licensing partnerships, bringing Bloomwolf designs to an even wider audience.
Along the way, we’ve grown a small team that helps us pack and ship orders into the world. And more than a decade in, we’re still growing, still coming up with new ideas, and still just as excited to see where Bloomwolf takes us next.
Our mission
Our mission is to spread joy and promote social change through colorful, illustrated goods that help you connect with the people you love, celebrate life’s moments, and remind people that they’re loved and worth celebrating.
We love creating things that make people smile, help them celebrate the people they love, and make everyday moments feel a little more special. Whether it’s the perfect card for someone you love, a sticker that makes you laugh, or a bookmark you can’t resist adding to your collection, we want our designs to feel so fun and personal to you.
We’re inspired by bright colors, Mexican culture, a little humor, lots of nostalgia, and all the things that make us who we are — because after all, those are the things worth celebrating. Our roots naturally find their way into some of what we create, right alongside designs inspired by whatever we’re currently obsessed with.
And while joy is a huge part of Bloomwolf Studio, we’ve always believed there’s room for saying something that matters, too. From celebrating our communities to standing up for causes we care about, we’re proud to use our art to spread kindness and make some noise.
At the end of the day, we want to make things you’re excited to give, happy to receive, and maybe a little too tempted to keep for yourself.

Our values
We believe all people deserve to be treated with dignity, respect, and equality, and we’re not afraid to stand up for the things we believe in. We support racial justice, LGBTQ+ rights, reproductive rights, immigrant rights, access to healthcare and education, and protecting our planet.
We put those values into action through the art we create, the organizations we support, and the choices we make in how we run our business. We know some of these things may be considered “too political” for a small business, but to us, they’re simply about treating people well and doing what we believe is right.
Organizations we have donated to
- Immigrant Defense Project
- RAICES
- Human Rights Campaign
- Equal Justice Initiative
- Amica Center
- Planned Parenthood
- Color of Change
- LGBTQ+ Freedom Fund
- The Center Orlando
- National Bail Out
- Black Lives Matter
- ACLU
- The Loveland Foundation
- NAACP Legal Defense and Educational Fund
- Second Harvest Food Bank
- Hope for Haiti
- The Marsha P. Johnson Institute
- The Trevor Project
- National Network of Abortion Funds
- Abortion Freedom Fund
- Florida Access Network
- Everytown
- Equality Florida
- UNRWA
- Zebra Youth
- Southern Poverty Law Center